My Issue With “Internet Marketers” and 6 People You Should Pay Attention To

Published By Ben Shute On Saturday, April 17th 2010. Under Affiliate Marketing, Amazon, Blogging, Book Reviews, Internet Business Scams, Social Media  Tags: , , , , , , , , , , ,   
My Issue With “Internet Marketers” and 6 People You Should Pay Attention To
I rarely use this platform to rant, so I hope what I am about to write is more constructive than anything for anyone who reads this. I am over "internet marketers". Every third person I get following me on Twitter is an "internet marketer" (incidentally, I'm going to continue to use "internet ... Continue Reading

Is Your Business Thinking Evolving?

Published By Ben Shute On Monday, March 15th 2010. Under About, Content, Online Business Niche, Social Networking, Value Propositions  Tags: , , , , , ,   
Is Your Business Thinking Evolving?
It seems somewhat serendipitous, but I was looking through some of my old content last night to see if my views on anything had changed since I started Online Business Adviser, and discovered that it is exactly one year ago today that I wrote my first blog post (other than ... Continue Reading

Book Review – Crush It – Gary Vaynerchuck

Published By Ben Shute On Sunday, February 21st 2010. Under Amazon, Book Reviews, Online Business Niche, branding  Tags: , , , , , ,   
Book Review – Crush It – Gary Vaynerchuck
I've just finished reading Gary Vaynerchuck's Crush It. The book was released in October last year, so I know that a lot of people may have already picked it up, but if you haven't and you are new to online business, looking to take it to the next level, or have ... Continue Reading

Competitive Advantage – The Extra .01%

Published By Ben Shute On Tuesday, February 9th 2010. Under Competitive Advantage, innovation, product positioning  Tags: , , ,   
Competitive Advantage – The Extra .01%
I was doing my weekly shopping over the weekend, and something grabbed my attention. While I was looking for some kitchen cleaner spray, I noticed that the most any of them kill is 99.99% of household germs. Now, don't get me wrong, I know that's a pretty high strike rate, but ... Continue Reading

Perception is Everything

Published By Ben Shute On Friday, January 15th 2010. Under Advertising, Positioning  Tags: , ,   
Perception is Everything
So last week I spoke about the things you claim your business to be, and this week I want to talk about how people perceive your business. I was waiting to cross the street yesterday afternoon and noticed this picture taped to the light pole. So, consider this. You are looking for ... Continue Reading
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