Online Business Adviser

The Forum For Online Business Success

So last week I spoke about the things you claim your business to be, and this week I want to talk about how people perceive your business.

I was waiting to cross the street yesterday afternoon and noticed this picture taped to the light pole.

So, consider this. You are looking for a home business opportunity that will allow you to make money. This ad promises it. It also promises enough part time money to overtake your full time income. It promises more from life.

Sounds great, doesn’t it? Will you tear off one of the little tabs at the bottom and text your first name to the number listed? Probably not.

Why? Because this ratty photocopied ad is taped over the top of another ratty photocopied ad, which is in turn taped to a light pole.  Read more...

Well, it’s finally here. The end of the noughties, and what an amazing decade it has been. The technological advancements that have fundamentally changed the way we do business are now within the reach of everybody to take advantage of and create an online business.

My mission this year has been to share the knowledge and advice that I have to give to help give you the best chance of success. Next year, I have two business resolutions that I am making. One of those is to be more personal, which I covered in my last post. The other – take bolder actions. 2010 will be the time to make the most of the moment in order to get ahead of your competition.  Read more...

I’m really excited to announce today that another project I have been working on has just gone live. Talking Media Sales has been borne out of a fragmenting media market and the continued challenges it presents in landing new clients and revenue.

If you are in advertising sales (or any kind of sales for that matter), then this site has been designed for you. We’re drawing on more than 70 years of combined media sales experience between ourselves and our contributors across all different media.

Here you will find advice, tips, reports and the tools to help make you a better sales rep, and the opportunity to interact with other sales reps from different mediums.

We have loads more content that will be going up over the next few days – look forward to seeing you there.

The live site project that I kicked off a few weeks ago has been ticking along nicely, however I realised I was remiss in calling it week 1, week 2 etc, as some things have taken longer than expected. Hereafter, this post will be in “parts”. A broken database link has meant that many of the plans involving the blog and syndication of the RSS feed haven’t happened yet, however we have begun building a solid profile on Twitter, picking up followers with similar interests along the way.

The good news is that traffic to the site has begun building. From a base of near zero, the site has picked up a decent daily visitation for this stage in its lifecycle, and jumped up in a big way in its Alexa ranking  Read more...

Yesterday I was sifting through ninemsn’s News site, when I was confronted by what you see in the screen grabs on the left (click the thumbnails to see what I mean). This all out advertising blitz consisted of no less that eleven advertising placements, two of which expanded even more when rolled over with the mouse. I’ve had to crop the second screen grab because of its size!

Certainly the clash of brands you see will not make advertisers too happy, as they would have all had a reasonable expectation that their ads were going to cut through. While the side panels do relate to the Codral ads, you wouldn’t know it at a glance, and this becomes even more confusing once the wine ad almost pushes Codral branding off the page all together. I really wanted to call this post “When Advertising Attacks”, but I want to use these examples to illustrate a different point.  Read more...