Perception is Everything

Published By Ben Shute On Friday, January 15th 2010. Under Advertising, Positioning  Tags: , ,   
Perception is Everything
So last week I spoke about the things you claim your business to be, and this week I want to talk about how people perceive your business. I was waiting to cross the street yesterday afternoon and noticed this picture taped to the light pole. So, consider this. You are looking for ... Continue Reading

2010 Resolutions, and My Kickstart Package

Published By Ben Shute On Thursday, December 31st 2009. Under 2010 Kickstart package, About, Advertising, Lifestyle, Online Business Niche, Social Media  Tags: , , , ,   
2010 Resolutions, and My Kickstart Package
Well, it's finally here. The end of the noughties, and what an amazing decade it has been. The technological advancements that have fundamentally changed the way we do business are now within the reach of everybody to take advantage of and create an online business. My mission this year has been to ... Continue Reading

Talking Media Sales

Published By Ben Shute On Thursday, November 26th 2009. Under About, Advertising, General, General Site News  Tags: , , ,   
Talking Media Sales
I’m really excited to announce today that another project I have been working on has just gone live. Talking Media Sales has been borne out of a fragmenting media market and the continued challenges it presents in landing new clients and revenue. If you are in advertising sales (or any kind ... Continue Reading

Bollocks.com.au – Live Site Project PART 2

Published By Ben Shute On Tuesday, August 4th 2009. Under Advertising, Client Case Studies, Google, PPC, Search Advertising, Traffic  Tags: , , , ,   
Bollocks.com.au – Live Site Project PART 2
The live site project that I kicked off a few weeks ago has been ticking along nicely, however I realised I was remiss in calling it week 1, week 2 etc, as some things have taken longer than expected. Hereafter, this post will be in "parts". A broken database link ... Continue Reading

How Clear is Your Message?

Published By Ben Shute On Friday, July 31st 2009. Under Advertising, Best Practice, Online Business Niche, Online Reputation, Search Engine Optimisation (SEO), Social Media  Tags: , , ,   
How Clear is Your Message?
Yesterday I was sifting through ninemsn's News site, when I was confronted by what you see in the screen grabs on the left (click the thumbnails to see what I mean). This all out advertising blitz consisted of no less that eleven advertising placements, two of which expanded even more when rolled over with the mouse.
Page 1 of 2:1 2 »