Online Business Adviser

The Forum For Online Business Success

Google’s AdWords and AdSense programs revolutionised online advertising when they were launched, allowing greater accountability with advertising dollars and an opportunity for webmasters to make a little cash for their site. In the current economic climate, it allows shrewd spend for businesses looking to maximise ROI.

I have clients ask me my thoughts on whether they should use them, or how they effectively use one or the other. Ultimately it depends on your business model, but there are a few things you need to keep in mind when determining if they are right for your business.

AdWords is a Pay Per Click system, where you bid against other advertisers to appear against specific search terms, and the highest bids are the ones that appear closer to the top. So when I am talking with a client about using AdWords, my first question is around what price they put on acquiring a lead.  Read more...