What Does Your Business Claim To Be?

Published By Ben Shute On Thursday, January 7th 2010. Under Best Practice, Claims, Online Reputation, Value Propositions, product positioning  Tags: , , , ,   
What Does Your Business Claim To Be?
Hey everyone, welcome back! A new year, new possibilities - I'm excited! I wanted to lead off this year with something I noticed while I was on break. It's about the claims you make as a business about your product. More specifically, the ability to back them up. My example comes from ... Continue Reading

Excuses Are Not A Customer Service Policy

Published By Ben Shute On Friday, December 18th 2009. Under Best Practice, Customer Service, Policy, customer experience  Tags: , ,   
Excuses Are Not A Customer Service Policy
On the weekend I caught up with friends for breakfast at a local café. They had turned up earlier than me and already ordered. I sat down and ordered a coffee, and then had a look at the menu. It was from here that an almost comedic service routine started. I ... Continue Reading

Seizing a Sales Opportunity

Published By Ben Shute On Saturday, December 5th 2009. Under Best Practice, Customer Service, Online Business Niche, Online Sales Channels, Sales, Upselling, customer experience  Tags: , , , ,   
Seizing a Sales Opportunity
Yesterday I was shopping for my wife's birthday present, and was at the counter when I was asked if I had a Myer One card. I can't count the number of times I've been asked this question - it's the stock standard one that all Myer staff are required to ... Continue Reading

4 Steps to Managing the Information Flood of the Internet

Published By Ben Shute On Monday, November 23rd 2009. Under Best Practice, Google, Information Management, Prioritization, Social Bookmarking, Social Media, Twitter  Tags: , , , , ,   
4 Steps to Managing the Information Flood of the Internet
The internet is a big place - information coming from everywhere, all the time. To get ahead in your online business, you need to keep up to date. But how do you manage this constant flow of information to make sure you get what you need out of it? There ... Continue Reading

Your Fantasy Business Team

Published By Ben Shute On Monday, November 16th 2009. Under Best Practice, Marketing, Online Business Niche, Social Media, Social Networking, Twitter, innovation  Tags: , , , , , , , , , ,   
Your Fantasy Business Team
I think it's true for everyone that no matter where you have worked, you will come across people within an organisation who are just really, really good at what they do. Certainly for me, having worked across a number of different media companies, I have found people in all sorts of departments ... Continue Reading
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