Book Review – Crush It – Gary Vaynerchuck

Published By Ben Shute On Sunday, February 21st 2010. Under Amazon, Book Reviews, Online Business Niche, branding  Tags: , , , , , ,   
Book Review – Crush It – Gary Vaynerchuck
I've just finished reading Gary Vaynerchuck's Crush It. The book was released in October last year, so I know that a lot of people may have already picked it up, but if you haven't and you are new to online business, looking to take it to the next level, or have ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading