Online Business Adviser

The Forum For Online Business Success

I’ve just finished reading Gary Vaynerchuck’s Crush It. The book was released in October last year, so I know that a lot of people may have already picked it up, but if you haven’t and you are new to online business, looking to take it to the next level, or have any interest in social media at all – buy and read this book now.

For those of you not familiar with Gary’s work, he took his father’s $4 million a year wine business and managed to turn it into a $60 million a year goliath through the power of social media and personal branding.

There are many things I loved about this book. Firstly it’s less than 150 pages long, which makes it a very quick read. In every one of those 150 pages, it’s almost like Gary himself is there telling it to you. Watch him on www.winelibrary.tv to see what I mean. Rather than talking about how to run a business that will make a fortune, he talks about capitalising on your passion in order to be successful – whatever that success looks like.  Read more...

My collection - yes, I'm a fan

Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a post that I have been wanting to write for a while, but with a TV show on air in a couple of weeks, it is timely.

Since being discovered on a TV show, Jamie Oliver has become one of the most successful brands of the last decade. I am a huge fan of everything he does in both cooking and business. Notice I said brand, not chef. Sure he deals with food, but Oliver’s real business? Education. His positioning? Simplicity. The Naked Chef moniker of his early days was derived from the simplicity and accessibility of his food, that you can create something great without too much fuss.  Read more...