What Does Your Business Claim To Be?
Published By Ben Shute On Thursday, January 7th 2010. Under Best Practice, Claims, Online Reputation, Value Propositions, product positioning Tags: business claims, customer reviews, hyperbole, pies, subjective
Hey everyone, welcome back! A new year, new possibilities - I'm excited!
I wanted to lead off this year with something I noticed while I was on break. It's about the claims you make as a business about your product. More specifically, the ability to back them up.
My example comes from ... Continue Reading





