What Does Your Business Claim To Be?
Thu ,07/01/2010
Hey everyone, welcome back! A new year, new possibilities – I’m excited!
I wanted to lead off this year with something I noticed while I was on break. It’s about the claims you make as a business about your product. More specifically, the ability to back them up.
My example comes from a drive I was on, where I passed through a small grove of shops. In the same town, there were two bakeries both with shingles out that proclaimed their pies “the best in the world”. What are the chances? The world is a big place, and here we have not one, but two stores virtually next to each other proclaiming their product to be the best.
Now, obviously this is hyperbole on the part of the bakery, but it illustrates an important point when making claims about your products – particulalry when your business exists online.