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	<title>Online Business Adviser &#187; Claims</title>
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		<title>What Does Your Business Claim To Be?</title>
		<link>http://onlinebizadviser.com/blog/what-does-your-business-claim-to-be/</link>
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		<pubDate>Wed, 06 Jan 2010 23:07:23 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Claims]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[product positioning]]></category>
		<category><![CDATA[business claims]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[hyperbole]]></category>
		<category><![CDATA[pies]]></category>
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		<description><![CDATA[Hey everyone, welcome back! A new year, new possibilities &#8211; I&#8217;m excited! I wanted to lead off this year with something I noticed while I was on break. It&#8217;s about the claims you make as a business about your product. More specifically, the ability to back them up. My example comes from a drive I [...]]]></description>
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