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Bollocks.com.au – Live Site Project PART 2

Tue ,04/08/2009

The live site project that I kicked off a few weeks ago has been ticking along nicely, however I realised I was remiss in calling it week 1, week 2 etc, as some things have taken longer than expected. Hereafter, this post will be in “parts”. A broken database link has meant that many of the plans involving the blog and syndication of the RSS feed haven’t happened yet, however we have begun building a solid profile on Twitter, picking up followers with similar interests along the way.

bollockstransThe good news is that traffic to the site has begun building. From a base of near zero, the site has picked up a decent daily visitation for this stage in its lifecycle, and jumped up in a big way in its Alexa ranking

Bollocks.com.au – Live Site Project Week 1

Thu ,09/07/2009

I really wanted to call this first post the Adventures of Bollocks in Twitterland, but I thought better of it for SEO purposes…

I’m really excited this week to write the first in a series of posts that will see me work with a live site in an effort to drive visitors and ultimately help with sales. The client has given me permission to use their site as an example of how to use different techniques and be completely transparent about what we are doing.

Each post I plan to outline what tasks we will undertake during the week ahead. Thoughts, comments, feedback and alternatives are more than welcome. I hope along the way, this becomes very much a crowd sourced overhaul through your feedback.