Is Your Business Thinking Evolving?

Published By Ben Shute On Monday, March 15th 2010. Under About, Content, Online Business Niche, Social Networking, Value Propositions  Tags: , , , , , ,   
Is Your Business Thinking Evolving?
It seems somewhat serendipitous, but I was looking through some of my old content last night to see if my views on anything had changed since I started Online Business Adviser, and discovered that it is exactly one year ago today that I wrote my first blog post (other than ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading

The Metric that Matters

Published By Ben Shute On Tuesday, October 13th 2009. Under Best Practice, Content, Online Sales Channels, product positioning  Tags: , , , , ,   
The Metric that Matters
In business, there are measures of success, most of them around actual sales numbers. In online, there are so many measurements for the way people interact with your site that often times you can be bogged down in numbers and lose sight of those that are actually important to your business. ... Continue Reading

4 Things Every Online Business Site Needs

Published By Ben Shute On Tuesday, September 22nd 2009. Under Best Practice, Content, Email Marketing, Search Engine Optimisation (SEO), Social Bookmarking, Social Media, Traffic  Tags: , , , , , ,   
4 Things Every Online Business Site Needs
I wanted to take a rest from talking about social media within your online business, as I seem to have done for the past few posts, and take it back to some basics about setting up an online presence With the proliferation of DIY website tools like Wordpress, anyone can have ... Continue Reading

Three Practical Tips for Traffic Generation

Published By Ben Shute On Saturday, July 25th 2009. Under Content, PPC, Search Advertising, Search Engine Optimisation (SEO), Social Bookmarking, Social Media, Traffic, Twitter  Tags: , , , , , , , , ,   
Three Practical Tips for Traffic Generation
Getting people to any site is a challenge, even more so to a new one. Until your SEO kicks in (and even when it has) and delivers organic traffic, you need to rely on other methods to get people's attention. There are 3 tips I can recommend for (almost) free to drive traffic to your site and begin to build awareness (and hopefully quality links).
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