Online Business Adviser

While there are some on Twitter who place value on the number of people they have following them, or that they follow, for me Twitter is about extracting the maximum value from a carefully selected group of selected people. Let's face it, who has the time to trawl through tens ... Continue Reading

Given the shredding Gordon Ramsay's took this week during a trip to Australia, I thought it was probably a good idea to spend some time talking about managing your reputation, in your case when running an online business. In the days before the web, a good business reputation was much easier to maintain. If you had bad service from someone, you would offer up the usual "I'll tell all my friends not to come here", and then maybe if you remembered your displeasure would reach about a dozen people. Jump ahead to the age of Facebook, Twitter, SMS (and any other means you use to keep in touch), and all of a sudden you face a very different beast. If a customer now experiences bad service, they have the ability to not only tell their friends instantly, but the opportunity to tell a whole lot of people who are followers on Twitter and friends on Facebook that can number in the hundreds or even thousands - and these are not necessarily even people they know that well, if at all.

As I covered in my last post, affiliate marketing can be a difficult area of online marketing to navigate for someone just getting started in online business. So I thought I would talk more about two programs that I think could work well with pretty much any model, and how you go about finding more to suit your business.

While your key product offering on your site should always be your main consideration, as a supplemental revenue stream, you should consider some form of affiliate marketing.

As an online business proprietor selling physical goods, you should seriously consider eBay as a sales channel. Why? Global Market, Price, Stores, Market Price Check, SEO and Online Reputation