Online Business Adviser

The Forum For Online Business Success

I wanted to take a rest from talking about social media within your online business, as I seem to have done for the past few posts, and take it back to some basics about setting up an online presence

With the proliferation of DIY website tools like Wordpress, anyone can have a site up and running in less than an hour. I visit a lot of sites every day and read a lot of content, and sometimes there can be a real fashion over function mentality to the design – that is, it might look good, but the usability and functionality are terrible.

This can make people put your information in the too hard basket when it comes to finding what they want, or interacting with it how they want. As an online business owner, how your site looks, feels and most of all functions are key to success. Your content might be great but if it’s too hard to digest, it doesn’t matter.  Read more...

Anyone who has been in business longer than 5 minutes knows that no two customers are created equal, and can’t be treated as such. But in a truly global medium like the internet, how can you make sure that all of your customers feel like they are getting one to one service?

One of the most effective ways of communicating with them is email marketing, and should form a major part of an online marketing strategy, for the simple reason that if if you’re not doing it – your competition are.

Depending on your online business niche, your use of email marketing will be different. Affiliate marketers will use it as a means of communicating an affiliate offer that they will reap a percentage of. Finance and business marketers will use it to convey the latest state of the market, and retailers will use it to communicate special offers, coupons and the like.  Read more...