4 Steps to Managing the Information Flood of the Internet
Published By Ben Shute On Monday, November 23rd 2009. Under Best Practice, Google, Information Management, Prioritization, Social Bookmarking, Social Media, Twitter Tags: email, google reader, Information Management, instapaper, Social Media, tweetdeck
The internet is a big place - information coming from everywhere, all the time. To get ahead in your online business, you need to keep up to date. But how do you manage this constant flow of information to make sure you get what you need out of it? There ... Continue Reading
Bollocks.com.au – Live Site Project PART 2
Published By Ben Shute On Tuesday, August 4th 2009. Under Advertising, Client Case Studies, Google, PPC, Search Advertising, Traffic Tags: AdWords, Bollocks, Google, PPC, Search Advertising
The live site project that I kicked off a few weeks ago has been ticking along nicely, however I realised I was remiss in calling it week 1, week 2 etc, as some things have taken longer than expected. Hereafter, this post will be in "parts". A broken database link ... Continue Reading
Do AdWords and AdSense AdUp for Your Online Business?
Published By Ben Shute On Wednesday, June 17th 2009. Under Advertising, Best Practice, Google, Online Business Niche Tags: AdSense, Advertising, AdWords, Best Practice, Google, Online Business Niche
Google's AdWords and AdSense programs revolutionised online advertising when they were launched, allowing greater accountability with advertising dollars and an opportunity for webmasters to make a little cash for their site. In the currenteconomic climate, it allows shrewd spend for businesses looking to maximise ROI.
I have clients ask me my thoughts on whether they should use either, or how they effectively use one or the other. Ultimately it depends on your business model, but there are a few things you need to keep in mind when determining if they are right for your business.
Highlights from the Affili@SYD Conference
Published By Ben Shute On Wednesday, May 13th 2009. Under Affiliate Marketing, Consulting, Facebook, Google, Online Reputation, Search Engine Optimisation (SEO), Social Media, Social Networking, Twitter Tags: Affiliate Marketing, Affiliate Programs, Amazon, Best Practice, Facebook, Google, Jay Berkowitz, Laurel Papworth, Lee Hopkins, Online Marketing, Online Reputation, Search Engine Optimisation, SEO, Social Media, Twitter, Yahoo!
4 Final Pointers on SEO Fundamentals
Published By Ben Shute On Tuesday, March 24th 2009. Under Content, Google, Search Engine Optimisation (SEO) Tags: Content, Google, Search Engine Optimisation, SEO






