Competitive Advantage – The Extra .01%

Published By Ben Shute On Tuesday, February 9th 2010. Under Competitive Advantage, innovation, product positioning  Tags: , , ,   
Competitive Advantage – The Extra .01%
I was doing my weekly shopping over the weekend, and something grabbed my attention. While I was looking for some kitchen cleaner spray, I noticed that the most any of them kill is 99.99% of household germs. Now, don't get me wrong, I know that's a pretty high strike rate, but ... Continue Reading

Your Fantasy Business Team

Published By Ben Shute On Monday, November 16th 2009. Under Best Practice, Marketing, Online Business Niche, Social Media, Social Networking, Twitter, innovation  Tags: , , , , , , , , , ,   
Your Fantasy Business Team
I think it's true for everyone that no matter where you have worked, you will come across people within an organisation who are just really, really good at what they do. Certainly for me, having worked across a number of different media companies, I have found people in all sorts of departments ... Continue Reading

Innovation, Les Paul, More Twitter and Trust Agents

Published By Ben Shute On Tuesday, August 18th 2009. Under Social Media, Social Networking, Twitter, innovation  Tags: , , , , , , , , , , , , , , ,   
Innovation, Les Paul, More Twitter and Trust Agents
I've had some great feedback regarding my last post of 27 people who I derive value from on Twitter. Some of you left comments on the blog and I received a number of emails as well, and I want to thank all of you for your contribution to the conversation. One ... Continue Reading