Your Fantasy Business Team

Published By Ben Shute On Monday, November 16th 2009. Under Best Practice, Marketing, Online Business Niche, Social Media, Social Networking, Twitter, innovation  Tags: , , , , , , , , , ,   
Your Fantasy Business Team
I think it's true for everyone that no matter where you have worked, you will come across people within an organisation who are just really, really good at what they do. Certainly for me, having worked across a number of different media companies, I have found people in all sorts of departments ... Continue Reading

How Small Touches Make Big Differences

Published By Ben Shute On Friday, November 6th 2009. Under Best Practice, Marketing, Value Propositions, case studies, customer experience, product positioning  Tags: , , , , ,   
How Small Touches Make Big Differences
A few weeks ago I wrote about how you position your business to place you ahead of your competitors, using the coffee shop in my office foyer as an example. Today, I noticed something else they are doing that puts them ahead of the competiton. Pre-paid coffee cards. Nothing fancy, just a ... Continue Reading

Starbucks, Balmain and Knowing Your Market

Published By Ben Shute On Wednesday, October 21st 2009. Under Marketing, Online Business Niche, case studies, product positioning  Tags: , , ,   
Starbucks, Balmain and Knowing Your Market
Yesterday I had a guy ride up to me on a bicycle while I was waiting to cross the road and ask me if there was a Starbucks in Balmain. When I told him it had closed down, he said "damn economy". Sure, Starbucks had closed 61 of their 80 ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading

When Good Brands Get a Bad Name

Published By Ben Shute On Tuesday, October 6th 2009. Under Best Practice, Marketing, Online Reputation  Tags: , , ,   
When Good Brands Get a Bad Name
To call this post "What's In a Name?" would have been too easy. But to answer the question - lots. A bad name can negatively affect perception of your product even if the product itself is good. Just ask Kraft. By way of context, particularly for my international readers, over the last ... Continue Reading
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