What Does Your Business Claim To Be?

Published By Ben Shute On Thursday, January 7th 2010. Under Best Practice, Claims, Online Reputation, Value Propositions, product positioning  Tags: , , , ,   
What Does Your Business Claim To Be?
Hey everyone, welcome back! A new year, new possibilities - I'm excited! I wanted to lead off this year with something I noticed while I was on break. It's about the claims you make as a business about your product. More specifically, the ability to back them up. My example comes from ... Continue Reading

7 Ways to Get Personal in 2010

Published By Ben Shute On Wednesday, December 23rd 2009. Under About, Blogging, Goal Setting, Online Reputation, Social Networking, video  Tags: , , , , , , ,   
7 Ways to Get Personal in 2010
For my penultimate post this year, I've been inspired by something Chris Brogan published yesterday on his blog about The Visible Media Maker. It's a great post about being a personality while sharing stories. One of my main goals for 2010 with Online Business Adviser is to make it more personal. When I ... Continue Reading

Extend The Experience, Don’t Just Duplicate

Published By Ben Shute On Sunday, October 25th 2009. Under Best Practice, Customer Service, Online Reputation, customer experience  Tags: , , , , , ,   
Extend The Experience, Don’t Just Duplicate
If you are one of the many businesses that have decided to create an online sales channel, there is a good chance that you are already operating a bricks and mortar business. If you do, you need to make sure that your online experience extends your business and doesn't just ... Continue Reading

When Good Brands Get a Bad Name

Published By Ben Shute On Tuesday, October 6th 2009. Under Best Practice, Marketing, Online Reputation  Tags: , , ,   
When Good Brands Get a Bad Name
To call this post "What's In a Name?" would have been too easy. But to answer the question - lots. A bad name can negatively affect perception of your product even if the product itself is good. Just ask Kraft. By way of context, particularly for my international readers, over the last ... Continue Reading

Real Social Networking

Published By Ben Shute On Monday, September 7th 2009. Under Best Practice, Customer Service, Online Reputation, Social Networking  Tags: , , ,   
Real Social Networking
Every Saturday morning I take my son to his swimming lessons, which is truly one of the highlights of my week. My wife has deemed these weekend classes "dad soup", because it seems this is the day when all the fathers are around to jump in the pool. Last weekend, I ... Continue Reading
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