Seizing a Sales Opportunity

Published By Ben Shute On Saturday, December 5th 2009. Under Best Practice, Customer Service, Online Business Niche, Online Sales Channels, Sales, Upselling, customer experience  Tags: , , , ,   
Seizing a Sales Opportunity
Yesterday I was shopping for my wife's birthday present, and was at the counter when I was asked if I had a Myer One card. I can't count the number of times I've been asked this question - it's the stock standard one that all Myer staff are required to ... Continue Reading

The Metric that Matters

Published By Ben Shute On Tuesday, October 13th 2009. Under Best Practice, Content, Online Sales Channels, product positioning  Tags: , , , , ,   
The Metric that Matters
In business, there are measures of success, most of them around actual sales numbers. In online, there are so many measurements for the way people interact with your site that often times you can be bogged down in numbers and lose sight of those that are actually important to your business. ... Continue Reading

Understanding eBay as a Sales Channel

Published By Ben Shute On Sunday, March 15th 2009. Under Online Reputation, Online Sales Channels, eBay  Tags: , , , , , ,   
Understanding eBay as a Sales Channel
As an online business proprietor selling physical goods, you should seriously consider eBay as a sales channel. Why? Global Market, Price, Stores, Market Price Check, SEO and Online Reputation