Perception is Everything
Fri ,15/01/2010So last week I spoke about the things you claim your business to be, and this week I want to talk about how people perceive your business.
I was waiting to cross the street yesterday afternoon and noticed this picture taped to the light pole.
So, consider this. You are looking for a home business opportunity that will allow you to make money. This ad promises it. It also promises enough part time money to overtake your full time income. It promises more from life.
Sounds great, doesn’t it? Will you tear off one of the little tabs at the bottom and text your first name to the number listed? Probably not.
Why? Because this ratty photocopied ad is taped over the top of another ratty photocopied ad, which is in turn taped to a light pole.