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Archive for the ‘PPC’ Category

Bollocks.com.au – Live Site Project PART 2

Tue ,04/08/2009

The live site project that I kicked off a few weeks ago has been ticking along nicely, however I realised I was remiss in calling it week 1, week 2 etc, as some things have taken longer than expected. Hereafter, this post will be in “parts”. A broken database link has meant that many of the plans involving the blog and syndication of the RSS feed haven’t happened yet, however we have begun building a solid profile on Twitter, picking up followers with similar interests along the way.

bollockstransThe good news is that traffic to the site has begun building. From a base of near zero, the site has picked up a decent daily visitation for this stage in its lifecycle, and jumped up in a big way in its Alexa ranking

Three Practical Tips for Traffic Generation

Sat ,25/07/2009

Traffic Sign

Getting people to any site is a challenge, even more so to a new one. Until your SEO kicks in (and even when it has) and delivers organic search traffic, you need to rely on other methods to get people’s attention.

There are 3 (almost) free tips I can recommend to drive traffic to your site and begin to build awareness (and hopefully quality links).

Blog, and Make Your Content Topical and Current

I am a big believer in blogging, regardless of your niche. Somewhere on your site, you should make room for a blog and write on it regularly. You may think that your insights into your field may not mean much, but to an audience that is coming to your site to know about your product, they may find it useful. And it is a way of actively generating content to a site that may not be otherwise be visited by a potential customer.