Competitive Advantage – The Extra .01%

Published By Ben Shute On Tuesday, February 9th 2010. Under Competitive Advantage, innovation, product positioning  Tags: , , ,   
Competitive Advantage – The Extra .01%
I was doing my weekly shopping over the weekend, and something grabbed my attention. While I was looking for some kitchen cleaner spray, I noticed that the most any of them kill is 99.99% of household germs. Now, don't get me wrong, I know that's a pretty high strike rate, but ... Continue Reading

What Does Your Business Claim To Be?

Published By Ben Shute On Thursday, January 7th 2010. Under Best Practice, Claims, Online Reputation, Value Propositions, product positioning  Tags: , , , ,   
What Does Your Business Claim To Be?
Hey everyone, welcome back! A new year, new possibilities - I'm excited! I wanted to lead off this year with something I noticed while I was on break. It's about the claims you make as a business about your product. More specifically, the ability to back them up. My example comes from ... Continue Reading

How Small Touches Make Big Differences

Published By Ben Shute On Friday, November 6th 2009. Under Best Practice, Marketing, Value Propositions, case studies, customer experience, product positioning  Tags: , , , , ,   
How Small Touches Make Big Differences
A few weeks ago I wrote about how you position your business to place you ahead of your competitors, using the coffee shop in my office foyer as an example. Today, I noticed something else they are doing that puts them ahead of the competiton. Pre-paid coffee cards. Nothing fancy, just a ... Continue Reading

Starbucks, Balmain and Knowing Your Market

Published By Ben Shute On Wednesday, October 21st 2009. Under Marketing, Online Business Niche, case studies, product positioning  Tags: , , ,   
Starbucks, Balmain and Knowing Your Market
Yesterday I had a guy ride up to me on a bicycle while I was waiting to cross the road and ask me if there was a Starbucks in Balmain. When I told him it had closed down, he said "damn economy". Sure, Starbucks had closed 61 of their 80 ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading
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