Online Business Adviser

The Forum For Online Business Success

I’ve posted before about practical tips for generating traffic to your blog site, but wanted to talk further about some specifics that should see you lift your blog traffic.

Firstly is a numbered list of something. By far and away my most popular blog posts in terms of traffic have been around topics that begin with numbers – 27 People To Follow On Twitter, 3 Practical Tips for Traffic Generation, 4 Steps to Managing the Information Flood of the Internet etc. This isn’t a new thing, as I have often read it from many other bloggers, but it is certainly a great step in generating interest in your content. Why? People love lists.  Read more...

The internet is a big place – information coming from everywhere, all the time. To get ahead in your online business, you need to keep up to date. But how do you manage this constant flow of information to make sure you get what you need out of it? There is a process that I work through each day to make sure I extract maximum value from all of the information. Think of these in reverse too – giving your customers these tools make it very easy to find and distribute your content:

Email - This is my start point. It might sound obvious, but the information I want to read every day I get delivered straight to me. A lot of blog sites have the option to subscribe through feedburner, which essentially takes all the new posts from a given period and delivers them in text format to my inbox. I get it on my iPhone which means I can take it with me and access when I want, even when out of range.  Read more...

I wanted to take a rest from talking about social media within your online business, as I seem to have done for the past few posts, and take it back to some basics about setting up an online presence

With the proliferation of DIY website tools like Wordpress, anyone can have a site up and running in less than an hour. I visit a lot of sites every day and read a lot of content, and sometimes there can be a real fashion over function mentality to the design – that is, it might look good, but the usability and functionality are terrible.

This can make people put your information in the too hard basket when it comes to finding what they want, or interacting with it how they want. As an online business owner, how your site looks, feels and most of all functions are key to success. Your content might be great but if it’s too hard to digest, it doesn’t matter.  Read more...

Getting people to any site is a challenge, even more so to a new one. Until your SEO kicks in (and even when it has) and delivers organic search traffic, you need to rely on other methods to get people’s attention.

There are 3 (almost) free tips I can recommend to drive traffic to your site and begin to build awareness (and hopefully quality links).

Blog, and Make Your Content Topical and Current

I am a big believer in blogging, regardless of your niche. Somewhere on your site, you should make room for a blog and write on it regularly. You may think that your insights into your field may not mean much, but to an audience that is coming to your site to know about your product, they may find it useful. And it is a way of actively generating content to a site that may not be otherwise be visited by a potential customer.  Read more...