Seizing a Sales Opportunity
Sat ,05/12/2009Yesterday I was shopping for my wife’s birthday present, and was at the counter when I was asked if I had a Myer One card. I can’t 
count the number of times I’ve been asked this question – it’s the stock standard one that all Myer staff are required to ask.
But something different happened today. When I said no, I was asked, “would you like to apply for one?”
This is the first time I’ve ever had a sales person try to upsell me to their rewards card, and it made me wonder how many new card customers Myer is missing because not all of their staff ask this. Obviously not everyone would say yes (I still didn’t) but even if it gathered a few more applicants a day then surely it’s a worthwhile exercise?