Is Your Business Thinking Evolving?

Published By Ben Shute On Monday, March 15th 2010. Under About, Content, Online Business Niche, Social Networking, Value Propositions  Tags: , , , , , ,   
Is Your Business Thinking Evolving?
It seems somewhat serendipitous, but I was looking through some of my old content last night to see if my views on anything had changed since I started Online Business Adviser, and discovered that it is exactly one year ago today that I wrote my first blog post (other than ... Continue Reading

What Does Your Business Claim To Be?

Published By Ben Shute On Thursday, January 7th 2010. Under Best Practice, Claims, Online Reputation, Value Propositions, product positioning  Tags: , , , ,   
What Does Your Business Claim To Be?
Hey everyone, welcome back! A new year, new possibilities - I'm excited! I wanted to lead off this year with something I noticed while I was on break. It's about the claims you make as a business about your product. More specifically, the ability to back them up. My example comes from ... Continue Reading

How Small Touches Make Big Differences

Published By Ben Shute On Friday, November 6th 2009. Under Best Practice, Marketing, Value Propositions, case studies, customer experience, product positioning  Tags: , , , , ,   
How Small Touches Make Big Differences
A few weeks ago I wrote about how you position your business to place you ahead of your competitors, using the coffee shop in my office foyer as an example. Today, I noticed something else they are doing that puts them ahead of the competiton. Pre-paid coffee cards. Nothing fancy, just a ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading

Where is Your Coffee Cart?

Published By Ben Shute On Thursday, October 1st 2009. Under Marketing, Value Propositions, product positioning  Tags: , ,   
Where is Your Coffee Cart?
This morning I was sitting in a sales meeting, and as I looked around I noticed everyone had a coffee. But what struck me was the fact that everyone had the same cup, from the same place. Around my office, there are a handful of coffee shops. So why has everyone ... Continue Reading