Credibility, Ethics and the Internet – Update
I don’t have much to write for this post, except to highlight some of the points I made in my post about credibility and ethics when dealing online.
Late last week, Ticketek here in Australia obviously decided to capitalise on the death of Michael Jackson, by putting up for sale on their site T-Shirts that were part of the merchandise for Jackson’s London Shows. You can see it here.
While they may bill it as an opportunity to own music history, to the very aware audience they are targeting, it is obvious that this is an attempt to cash in on the circus of his death.
Naturally, there was a backlash on Twitter, which you can see here.
This goes towards the earlier point of carefully considering your audience before posting anything to your site. Jackson may have been a very polarising topic for many, but it seems that many are united in their opinion of Ticketek’s decision to sell this merchandise – and they have no problem telling everyone.
Related posts:
- Credibility, Ethics and the Internet
- Poll Results – Business v Personal Twitter Use
- Highlights from the Social Media Strategies Lunch
- Twitter as a Customer Service Tool
- Twitter – Business, Personal or Both?
Tags: Online Reputation, Social Media, Twitter
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