Comments on: Managing Your Online Business Reputation http://onlinebizadviser.com/blog/managing-online-business-reputation/ The Forum For Online Business Success Mon, 22 Feb 2010 03:33:46 +1100 http://wordpress.org/?v=2.9.2 hourly 1 By: Synthesio http://onlinebizadviser.com/blog/managing-online-business-reputation/comment-page-1/#comment-54 Synthesio Thu, 11 Jun 2009 14:40:15 +0000 http://onlinebizadviser.com/?p=439#comment-54 Great article, Ben. It is so true that one comment or video can very quickly become the next "shot heard round the world". The speed at which information and opinions travel now is sometimes overwhelming, especially when given the quantity. While consumers may not see the Internet as the first outlet to let off steam when they are unhappy about a company's product or service, it is certainly where the information can begin a path to notoriety. Just looking at the video from the Domino's employees, for example, we can surely imagine that the employees' first thought was not, "let's make a viral video that will destroy our company's reputation worldwide". They surely joked around in the kitchen long before that and damaged Domino's reputation in the eyes of certain customers, but it was via the Internet that their message truly took force. Thanks again, Ben. Best, Michelle @Synthesio Great article, Ben.
It is so true that one comment or video can very quickly become the next “shot heard round the world”. The speed at which information and opinions travel now is sometimes overwhelming, especially when given the quantity. While consumers may not see the Internet as the first outlet to let off steam when they are unhappy about a company’s product or service, it is certainly where the information can begin a path to notoriety. Just looking at the video from the Domino’s employees, for example, we can surely imagine that the employees’ first thought was not, “let’s make a viral video that will destroy our company’s reputation worldwide”. They surely joked around in the kitchen long before that and damaged Domino’s reputation in the eyes of certain customers, but it was via the Internet that their message truly took force.
Thanks again, Ben.

Best,
Michelle
@Synthesio

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