How Small Touches Make Big Differences
A few weeks ago I wrote about how you position your business to place you ahead of your competitors, using the coffee shop in my office foyer as an example.
Today, I noticed something else they are doing that puts them ahead of the competiton. Pre-paid coffee cards.
Nothing fancy, just a regular coffee loyalty card except this one is pre-paid for 10 coffees. Why is this brilliant? Well for one – the nearest ATM to work is about a 10 minute walk, or you can get cash out from the supermarket that is about 5 minutes away, but need to spend at least $10 in store to do so.
The coffee shop also takes EFTPOS, but needs to be a minimum spend of $10. So, to offer their customers a pre-paid card makes sense. It always seems that we never have enough money in our wallet when we need it, and this is a really small measure that makes something that we may do several times a day that much easier. It’s also a bit set and forget – you might buy one, but not remember to use it all the time. They’ve banked the money that you will eventually redeem, but will continue to hand over cash in the meantime.
The other coffee shop on the block doesn’t do it, and still faces the problem of the nearest cash point being nowhere near it. So which one am I going to choose?
Small things can make a big difference to your business. Making it easier for people to do business with you in small ways can put you a mile ahead of your competition and add value to your product.
What small steps are you taking to make things easier for your customers?
Tags: coffee, ease of business, Marketing, pre-paid, product positioning, value proposition
Leave a Comment