Excuses Are Not A Customer Service Policy

Published By Ben Shute On Friday, December 18th 2009. Under Best Practice, Customer Service, Policy, customer experience  Tags: , ,   
Excuses Are Not A Customer Service Policy
On the weekend I caught up with friends for breakfast at a local cafĂ©. They had turned up earlier than me and already ordered. I sat down and ordered a coffee, and then had a look at the menu. It was from here that an almost comedic service routine started. I ... Continue Reading

4 Lessons In Customer Service

Published By Ben Shute On Tuesday, August 25th 2009. Under Best Practice, Customer Service, Online Reputation  Tags: , , , ,   
4 Lessons In Customer Service
Those that have been following some of my tweets during the last week will know that I have been searching for a new laptop. On top of this, I've also upgraded my broadband, making this a week where I have dealt with my fair share of sales people and customer ... Continue Reading

How Clear is Your Message?

Published By Ben Shute On Friday, July 31st 2009. Under Advertising, Best Practice, Online Business Niche, Online Reputation, Search Engine Optimisation (SEO), Social Media  Tags: , , ,   
How Clear is Your Message?
Yesterday I was sifting through ninemsn's News site, when I was confronted by what you see in the screen grabs on the left (click the thumbnails to see what I mean). This all out advertising blitz consisted of no less that eleven advertising placements, two of which expanded even more when rolled over with the mouse.

Highlights from the Social Media Strategies Lunch

Published By Ben Shute On Tuesday, July 21st 2009. Under Best Practice, Facebook, Online Reputation, Social Media, Social Networking, Twitter  Tags: , , , , , , , , , , ,   
Highlights from the Social Media Strategies Lunch
It seems like a social media frenzy this week in Sydney, with a couple of events bringing together some great minds and great discussion. I spent lunchtime today at an event organised by Beth Etling from The Insight Exchange to hear some interesting strategies from a cross section of different ... Continue Reading

Who Are You On Twitter?

Published By Ben Shute On Sunday, July 12th 2009. Under Best Practice, Social Media, Social Networking, Twitter  Tags: , , ,   
Who Are You On Twitter?
If you introduced yourself to someone at a party, how would you do it? How do you give someone you are just meeting an insight into you? In this era of social networking, something that continually amazes me on Twitter is the way in which some people use their 160 character bio.
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