The Metric that Matters
Tue ,13/10/2009In business, there are measures of success, most of them around actual sales numbers. In online, there are so many measurements for the way people interact with your site that often times you can be bogged down in numbers and lose sight of those that are actually important to your business. So how do you work out and focus on those measures that actually matter?
Ideally, start at the end and take one step back.
What does success look like for your business? Is it sales? If so, revenue is obviously a key metric. Perhaps equally though, if not more important, is the number of people actually visiting the page BEFORE they commit to purchase. How many people get to that point and change their mind? If this number is too high, then you have a problem with how that page is set up.