How Small Touches Make Big Differences
Fri ,06/11/2009A few weeks ago I wrote about how you position your business to place you ahead of your competitors, using the coffee shop in my office foyer as an example.
Today, I noticed something else they are doing that puts them ahead of the competiton. Pre-paid coffee cards.
Nothing fancy, just a regular coffee loyalty card except this one is pre-paid for 10 coffees. Why is this brilliant? Well for one – the nearest ATM to work is about a 10 minute walk, or you can get cash out from the supermarket that is about 5 minutes away, but need to spend at least $10 in store to do so.