Is Your Business Thinking Evolving?

Published By Ben Shute On Monday, March 15th 2010. Under About, Content, Online Business Niche, Social Networking, Value Propositions  Tags: , , , , , ,   
Is Your Business Thinking Evolving?
It seems somewhat serendipitous, but I was looking through some of my old content last night to see if my views on anything had changed since I started Online Business Adviser, and discovered that it is exactly one year ago today that I wrote my first blog post (other than ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading

Three Practical Tips for Traffic Generation

Published By Ben Shute On Saturday, July 25th 2009. Under Content, PPC, Search Advertising, Search Engine Optimisation (SEO), Social Bookmarking, Social Media, Traffic, Twitter  Tags: , , , , , , , , ,   
Three Practical Tips for Traffic Generation
Getting people to any site is a challenge, even more so to a new one. Until your SEO kicks in (and even when it has) and delivers organic traffic, you need to rely on other methods to get people's attention. There are 3 tips I can recommend for (almost) free to drive traffic to your site and begin to build awareness (and hopefully quality links).

4 Final Pointers on SEO Fundamentals

Published By Ben Shute On Tuesday, March 24th 2009. Under Content, Google, Search Engine Optimisation (SEO)  Tags: , , ,   
4 Final Pointers on SEO Fundamentals
There are 4 final thoughts on SEO that I wanted to add - Submit Your URL, Remember Your Keywords, Respect Forums and Acknowledge that it will take time

Inbound Links and Fresh Content

Published By Ben Shute On Tuesday, March 24th 2009. Under Content, Google, Search Engine Optimisation (SEO)  Tags: , , , , , , ,   
Inbound Links and Fresh Content
Put simply, inbound links are those that point to your site from elsewhere on the web. It may be from a directory, it may be from a link that someone has added to a social bookmarking site, or someone may consider your site of enough value to link from theirs. Wherever they come from, inbound links are vital to the success of your site.