Online Business Adviser

The Forum For Online Business Success

If you are one of the many businesses that have decided to create an online sales channel, there is a good chance that you are already operating a bricks and mortar business. If you do, you need to make sure that your online experience extends your business and doesn’t just duplicate it.

Think about it - the experience of a physical store is pretty basic. Products are lined on shelves, register at the front. People come in, browse around, perhaps buy something and then leave.  Read more...

Every Saturday morning I take my son to his swimming lessons, which is truly one of the highlights of my week. My wife has deemed these weekend classes “dad soup”, because it seems this is the day when all the fathers are around to jump in the pool. Last weekend, I bumped into an old colleague who I had not seen in several years. We were Facebook “friends”, but in typical fashion, never really interacted much aside from the casual status “thumbs up”.

It was clear from the way the conversation went that he had been following what I was doing through my activity on Facebook. This gave us new things to talk about, particularly given I had done some work in his area of speciality, and it also led to the discussion of some potential contract work.

This is a great example of the intersection of social and real world networking, and the tremendous value of the latter.  Read more...