Understanding eBay as a Sales Channel
Sun ,15/03/2009I’ve been active on eBay for the last 6 years, and am a big fan and advocate of the site. For buyers, it is a one stop shop for pretty much anything they want to buy, with the advantage of great low prices. For sellers, it has gone from being a place to get rid of unwanted stuff around the house, to a viable sales channel for all kinds of businesses.
The story of eBay itself is fascinating, I recommend reading The Perfect Store: Inside eBay
eBay is not just about auctions. You have the ability to run your items at fixed prices, just as you would in a bricks and mortar store. You wouldn’t expect your customers to walk in the door and offer you one price and come back in a week.