Experts, Gurus and Evangelists
Mon ,31/08/2009
In the great wide social tapestry, a lot has been written about the appropriation of the word “expert” by people looking to leverage the web for a return.
I’ve mentioned my opinion on these in passing previously, but I got a DM on Twitter that I thought needed its own post to discuss the pitfalls of the word. It was along the lines of “So I Can Be Your Social Media God, check this out” (I’m paraphrasing because I deleted the message and stopped following them), along with the ubiquitous link to their e book. Now, calling themselves a ‘God’ is a pretty extreme (and risky) example but it highlights the point.