Online Business Adviser

I'm really excited this week to write the first in a series of posts that will see me work with a live site in an effort to drive visitors and ultimately help with sales. The client has given me permission to use their site as an example of how to use different techniques and be completely transparent about what we are doing. Each post I plan to outline what tasks we will undertake during the week ahead. Thoughts, comments, feedback and alternatives are more than welcome. I hope along the way, this becomes very much a crowd sourced overhaul through your feedback.

A week ago I kicked off a survey on whether people use Twitter for business, pleasure or both, and if for both do they separate their accounts. After a great response from the wider Twitterverse, the results are in.

This observation got me thinking about similar implications on Twitter. Unlike Facebook's wide and varied application base, Twitter is a very basic 140 character broadcast service. So should you keep your personal tweets and your business tweets separate? Does replying to someone else's tweet all of a sudden take you away from your key message and show a side to you that may not be what you want to present to your customers?

I'm just back from the first Affili@SYD conference, and wanted what I considered some of the highlights and point you in their direction, as I think there was some incredibly valuable content that anyone starting an online business should know.

Despite the fact that it has been around for 2 years, the latest social networking tool that everyone is jumping on right now is Twitter. So can Twitter be used for your business?