Online Business Adviser

The Forum For Online Business Success

During his session on Social Media at the Affili@SYD conference, Lee Hopkins made an incredibly valuable point about Facebook for business.

If you are using Facebook as part of your marketing strategy for your online business, it is vital that you maintain a separate presence from your personal account. While it is fun to post photos, make witty commentary on others and rate movies and music, these may not be what you want your customers seeing.

This observation got me thinking about similar implications on Twitter. Unlike Facebook’s wide and varied application base, Twitter is a very basic 140 character broadcast service. So should you keep your personal tweets and your business tweets separate? Does replying to someone else’s tweet all of a sudden take you away from your key message and show a side to you that may not be what you want to present to your customers, damaging your reputation?  Read more...

I’m just back from the first Affili@SYD conference, and wanted to share what I considered some of the highlights and point you in their direction, as I think there was some incredibly valuable content that anyone starting an online business should know.

The keynote was from Jay Berkowitz, the CEO of www.tengoldenrules.com, and was certainly one of the most engaging presentations I have heard on online and affiliate marketing. Jay spoke on 10 Super Success Strategies for Internet marketers, which covered effective SEO, blog building and the importance of personal brand and what tools you can use to build it. One such site was PeoplePond, which allows you to aggregate all of your online presences and manage your reputation, something I will be covering in depth soon. Jay’s advice is incredibly practical, I recommend checking out his site TenGoldenRules.com  Read more...