Finding Your Online Business Niche
Sun ,15/03/2009So, you have decided to start an online business. What will you do?
No matter which sales channel you sell use, what you are actually selling is paramount. I had the opportunity last week to attend a session with a dozen eBay sellers where eBay management took us through proposed changes. As everybody introduced themselves around the room, it was fascinating to hear not only the different types of thing that people were selling, but why they sold them.
What this highlighted to me was the importance of finding your niche. Let’s face it – it’s hard to enjoy a job when you are not passionate about it. In starting an online business, you are declaring that you want to control your own destiny, so why would you sell something that you are not invested in completely.



