Online Business Adviser

The Forum For Online Business Success

I really wanted to call this first post the Adventures of Bollocks in Twitterland, but I thought better of it for SEO purposes…

I’m really excited this week to write the first in a series of posts that will see me work with a live site in an effort to drive visitors and ultimately help with sales. The client has given me permission to use their site as an example of how to use different techniques and be completely transparent about what we are doing.

Each post I plan to outline what tasks we will undertake during the week ahead. Thoughts, comments, feedback and alternatives are more than welcome. I hope along the way, this becomes very much a crowd sourced overhaul through your feedback.  Read more...

Social media and Social Networking have become such buzz words in the past few years and many businesses have tried to use it to market products and services, with mixed results.

Probably best that we define social networking /social media first. For many just getting into online business, Facebook and MySpace are considered to be the beginning and the end of the social media landscape. While they can both have their place if used correctly, they are also incredibly broad in terms of their audience and application, and therefore not necessarily the way to go for business. Social media however can relate to any aspect of the web that allows people a level of interaction and community.  Read more...

There is a common misconception that using the web for business can be an expensive and difficult exercise. The truth is, getting a site live, marketing it and most importantly getting people transacting on it, can be done for very little money using resources already available online.

Each week I update my blog with news items, observations and case studies about doing business online.

I’d love you to stay in touch, and I want to make this information as accessible as possible. You can find me on Twitter, join the Online Business Adviser page on Facebook, sign up for email updates or grab the RSS feed. And of course you can always visit me here at Online Business Adviser. Whichever way makes your research about online business easier.  Read more...