Extend The Experience, Don’t Just Duplicate
Published By Ben Shute On Sunday, October 25th 2009. Under Best Practice, Customer Service, Online Reputation, customer experience Tags: customer engagement, customer experience, fact sheets, Feedback, Online Reputation, reputation management, video
If you are one of the many businesses that have decided to create an online sales channel, there is a good chance that you are already operating a bricks and mortar business. If you do, you need to make sure that your online experience extends your business and doesn't just ... Continue Reading
Experts, Gurus and Evangelists
Published By Ben Shute On Monday, August 31st 2009. Under Online Reputation, Social Media, Twitter Tags: Evangelist, Experts, Guru, Online Reputation, Social Media, Twitter
In the great wide social tapestry, a lot has been written about the appropriation of the word "expert" by people looking to leverage the web for a return.
I've mentioned my opinion on these in passing previously, but I got a DM on Twitter that I thought needed its own post to discuss the ... Continue Reading
How Clear is Your Message?
Published By Ben Shute On Friday, July 31st 2009. Under Advertising, Best Practice, Online Business Niche, Online Reputation, Search Engine Optimisation (SEO), Social Media Tags: Best Practice, ninemsn, Online Marketing, Online Reputation
Yesterday I was sifting through ninemsn's News site, when I was confronted by what you see in the screen grabs on the left (click the thumbnails to see what I mean). This all out advertising blitz consisted of no less that eleven advertising placements, two of which expanded even more when rolled over with the mouse.
Highlights from the Social Media Strategies Lunch
Published By Ben Shute On Tuesday, July 21st 2009. Under Best Practice, Facebook, Online Reputation, Social Media, Social Networking, Twitter Tags: Aisha Hillary, Best Practice, Beth Etling, Fosters, Insight Exchange, Kate Leaman, Online Reputation, SBS, Social Media, Strategy, Twitter, World Nomads
It seems like a social media frenzy this week in Sydney, with a couple of events bringing together some great minds and great discussion. I spent lunchtime today at an event organised by Beth Etling from The Insight Exchange to hear some interesting strategies from a cross section of different ... Continue Reading
Credibility, Ethics and the Internet – Update
Published By Ben Shute On Monday, July 13th 2009. Under Online Reputation, Social Media, Social Networking, Twitter Tags: Online Reputation, Social Media, Twitter
I don't have much to write for this post, except to highlight some of the points I made in my post about credibility and ethics when dealing online.
Late last week, Ticketek here in Australia obviously decided to capitalise on the death of Michael Jackson, by putting up for sale on their site T-Shirts that were part of the merchandise for Jackson's London Shows. You can see it here.







