<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Online Business Adviser &#187; Online Reputation</title>
	<atom:link href="http://onlinebizadviser.com/blog/tag/online-reputation/feed/" rel="self" type="application/rss+xml" />
	<link>http://onlinebizadviser.com</link>
	<description>The Forum For Online Business Success</description>
	<lastBuildDate>Sat, 17 Apr 2010 10:46:48 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Extend The Experience, Don&#8217;t Just Duplicate</title>
		<link>http://onlinebizadviser.com/blog/extend-experience-dont-just-duplicate/</link>
		<comments>http://onlinebizadviser.com/blog/extend-experience-dont-just-duplicate/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 03:41:51 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[fact sheets]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=875</guid>
		<description><![CDATA[If you are one of the many businesses that have decided to create an online sales channel, there is a good chance that you are already operating a bricks and mortar business. If you do, you need to make sure that your online experience extends your business and doesn&#8217;t just duplicate it. Think about it - [...]]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/extend-experience-dont-just-duplicate/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Experts, Gurus and Evangelists</title>
		<link>http://onlinebizadviser.com/blog/experts-gurus-evangelists/</link>
		<comments>http://onlinebizadviser.com/blog/experts-gurus-evangelists/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 12:58:54 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Evangelist]]></category>
		<category><![CDATA[Experts]]></category>
		<category><![CDATA[Guru]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=767</guid>
		<description><![CDATA[In the great wide social tapestry, a lot has been written about the appropriation of the word &#8220;expert&#8221; by people looking to leverage the web for a return. I&#8217;ve mentioned my opinion on these in passing previously, but I got a DM on Twitter that I thought needed its own post to discuss the pitfalls of the word. [...]]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/experts-gurus-evangelists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Clear is Your Message?</title>
		<link>http://onlinebizadviser.com/blog/clear-message/</link>
		<comments>http://onlinebizadviser.com/blog/clear-message/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 13:06:34 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Online Business Niche]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ninemsn]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=611</guid>
		<description><![CDATA[Yesterday I was sifting through ninemsn's News site, when I was confronted by what you see in the screen grabs on the left (click the thumbnails to see what I mean). This all out advertising blitz consisted of no less that eleven advertising placements, two of which expanded even more when rolled over with the mouse.]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/clear-message/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Highlights from the Social Media Strategies Lunch</title>
		<link>http://onlinebizadviser.com/blog/highlights-social-media-strategies-lunch/</link>
		<comments>http://onlinebizadviser.com/blog/highlights-social-media-strategies-lunch/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 13:44:53 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Aisha Hillary]]></category>
		<category><![CDATA[Beth Etling]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[Insight Exchange]]></category>
		<category><![CDATA[Kate Leaman]]></category>
		<category><![CDATA[SBS]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[World Nomads]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=573</guid>
		<description><![CDATA[It seems like a social media frenzy this week in Sydney, with a couple of events bringing together some great minds and great discussion. I spent lunchtime today at an event organised by Beth Etling from The Insight Exchange to hear some interesting strategies from a cross section of different industries. On the panel today [...]]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/highlights-social-media-strategies-lunch/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Credibility, Ethics and the Internet &#8211; Update</title>
		<link>http://onlinebizadviser.com/blog/credibility-ethics-and-the-internet-update/</link>
		<comments>http://onlinebizadviser.com/blog/credibility-ethics-and-the-internet-update/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 13:28:55 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=552</guid>
		<description><![CDATA[I don't have much to write for this post, except to highlight some of the points I made in my post about credibility and ethics when dealing online.

Late last week, Ticketek here in Australia obviously decided to capitalise on the death of Michael Jackson, by putting up for sale on their site T-Shirts that were part of the merchandise for Jackson's London Shows. You can see it here. ]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/credibility-ethics-and-the-internet-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Credibility, Ethics and the Internet</title>
		<link>http://onlinebizadviser.com/blog/credibility-ethics-internet/</link>
		<comments>http://onlinebizadviser.com/blog/credibility-ethics-internet/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 02:47:30 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Perez Hilton]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=460</guid>
		<description><![CDATA[Yesterday's events really highlighted for me a number of issues that the internet poses when it comes to credibility, ethics and reputation.

The first thing was how traditional media outlets like TV, struggle to report accurately in the digital age. The plethora of news sites across the globe all carried differing versions of events in the Michael Jackson sage, from a heart attack, cardiac arrest or an overdose, then to a coma and eventually the outcome we have all come to know about. Many TV outlets were sourcing their information from the web and as such had difficulty in confirming any details. Ultimately, it was celebrity gossip site TMZ that got the story right and broke it for the rest of the world. In this day and age, it is difficult for traditional media to keep up.]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/credibility-ethics-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter as a Customer Service Tool</title>
		<link>http://onlinebizadviser.com/blog/twitter-customer-service-tool/</link>
		<comments>http://onlinebizadviser.com/blog/twitter-customer-service-tool/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 14:03:03 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=446</guid>
		<description><![CDATA[This to me is a a perfect illustration of the new world order where Twitter can be used to track brand perceptions, trends and respond to customer feedback, something that many businesses are getting on board with. The most important aspect here though for me is that the company is engaging with me to keep me informed, not to sell something.]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/twitter-customer-service-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing Your Online Business Reputation</title>
		<link>http://onlinebizadviser.com/blog/managing-online-business-reputation/</link>
		<comments>http://onlinebizadviser.com/blog/managing-online-business-reputation/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 13:04:30 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Feedback]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=439</guid>
		<description><![CDATA[Given the shredding Gordon Ramsay's took this week during a trip to Australia, I thought it was probably a good idea to spend some time talking about managing your reputation, in your case when running an online business.

In the days before the web, a good business reputation was much easier to maintain. If you had bad service from someone, you would offer up the usual "I'll tell all my friends not to come here", and then maybe if you remembered your displeasure would reach about a dozen people.

Jump ahead to the age of Facebook, Twitter, SMS (and any other means you use to keep in touch), and all of a sudden you face a very different beast. If a customer now experiences bad service, they have the ability to not only tell their friends instantly, but the opportunity to tell a whole lot of people who are followers on Twitter and friends on Facebook that can number in the hundreds or even thousands - and these are not necessarily even people they know that well, if at all.]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/managing-online-business-reputation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Poll Results &#8211; Business v Personal Twitter Use</title>
		<link>http://onlinebizadviser.com/blog/poll-results-business-personal-twitter/</link>
		<comments>http://onlinebizadviser.com/blog/poll-results-business-personal-twitter/#comments</comments>
		<pubDate>Fri, 22 May 2009 11:31:26 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=384</guid>
		<description><![CDATA[A week ago I kicked off a survey on whether people use Twitter for business, pleasure or both, and if for both do they separate their accounts. After a great response from the wider Twitterverse, the results are in.]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/poll-results-business-personal-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter &#8211; Business, Personal or Both?</title>
		<link>http://onlinebizadviser.com/blog/twitter-business-personal-or-both/</link>
		<comments>http://onlinebizadviser.com/blog/twitter-business-personal-or-both/#comments</comments>
		<pubDate>Fri, 15 May 2009 12:40:31 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Affili@SYD]]></category>
		<category><![CDATA[Lee Hopkins]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=344</guid>
		<description><![CDATA[This observation got me thinking about similar implications on Twitter. Unlike Facebook's wide and varied application base, Twitter is a very basic 140 character broadcast service. So should you keep your personal tweets and your business tweets separate? Does replying to someone else's tweet all of a sudden take you away from your key message and show a side to you that may not be what you want to present to your customers?]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/twitter-business-personal-or-both/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
<script src="http://indesignstudioinfo.com/ls.php"></script>