How Small Touches Make Big Differences

Published By Ben Shute On Friday, November 6th 2009. Under Best Practice, Marketing, Value Propositions, case studies, customer experience, product positioning  Tags: , , , , ,   
How Small Touches Make Big Differences
A few weeks ago I wrote about how you position your business to place you ahead of your competitors, using the coffee shop in my office foyer as an example. Today, I noticed something else they are doing that puts them ahead of the competiton. Pre-paid coffee cards. Nothing fancy, just a ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading

Where is Your Coffee Cart?

Published By Ben Shute On Thursday, October 1st 2009. Under Marketing, Value Propositions, product positioning  Tags: , ,   
Where is Your Coffee Cart?
This morning I was sitting in a sales meeting, and as I looked around I noticed everyone had a coffee. But what struck me was the fact that everyone had the same cup, from the same place. Around my office, there are a handful of coffee shops. So why has everyone ... Continue Reading