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	<title>Online Business Adviser &#187; reputation management</title>
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		<title>Extend The Experience, Don&#8217;t Just Duplicate</title>
		<link>http://onlinebizadviser.com/blog/extend-experience-dont-just-duplicate/</link>
		<comments>http://onlinebizadviser.com/blog/extend-experience-dont-just-duplicate/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 03:41:51 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[fact sheets]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[reputation management]]></category>
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		<guid isPermaLink="false">http://onlinebizadviser.com/?p=875</guid>
		<description><![CDATA[If you are one of the many businesses that have decided to create an online sales channel, there is a good chance that you are already operating a bricks and mortar business. If you do, you need to make sure that your online experience extends your business and doesn&#8217;t just duplicate it. Think about it - [...]]]></description>
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		<title>When Good Brands Get a Bad Name</title>
		<link>http://onlinebizadviser.com/blog/good-brands-bad/</link>
		<comments>http://onlinebizadviser.com/blog/good-brands-bad/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 09:20:48 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[isnack 2.0]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=822</guid>
		<description><![CDATA[To call this post &#8220;What&#8217;s In a Name?&#8221; would have been too easy. But to answer the question &#8211; lots. A bad name can negatively affect perception of your product even if the product itself is good. Just ask Kraft. By way of context, particularly for my international readers, over the last 6 months Kraft [...]]]></description>
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		<title>4 Lessons In Customer Service</title>
		<link>http://onlinebizadviser.com/blog/4-lessons-customer-service/</link>
		<comments>http://onlinebizadviser.com/blog/4-lessons-customer-service/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 12:09:45 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Those that have been following some of my tweets during the last week will know that I have been searching for a new laptop. On top of this, I&#8217;ve also upgraded my broadband, making this a week where I have dealt with my fair share of sales people and customer service reps. I always enjoy [...]]]></description>
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