The Basics of SEO
Sun ,15/03/2009When a company name becomes a verb, you know it has a pretty significant impact. Anyone who has ever searched for anything online has no doubt used Google at one time or another. The online behemoth, whose homepage is arguably the most valuable piece of online real estate, has the lions share of the global search market, making it one of the most important areas of online business for anyone – after all, if they can’t find you, how do they buy from you? Did you know that 55% of purchases here in Australia come from the search engines?
Assuming that you have used it yourself to find something, how many times do you go past the first few pages of results (apparently 93% of people don’t), or click on the sponsored listings on the right hand side and top of the page (called Ad Words, which we will cover in another post)? The sites that appear at the top, and indeed on the first page, are not there by chance. They have employed what is known as SEO, or Search Engine Optimisation.