4 Steps to Managing the Information Flood of the Internet

Published By Ben Shute On Monday, November 23rd 2009. Under Best Practice, Google, Information Management, Prioritization, Social Bookmarking, Social Media, Twitter  Tags: , , , , ,   
4 Steps to Managing the Information Flood of the Internet
The internet is a big place - information coming from everywhere, all the time. To get ahead in your online business, you need to keep up to date. But how do you manage this constant flow of information to make sure you get what you need out of it? There ... Continue Reading

Your Fantasy Business Team

Published By Ben Shute On Monday, November 16th 2009. Under Best Practice, Marketing, Online Business Niche, Social Media, Social Networking, Twitter, innovation  Tags: , , , , , , , , , ,   
Your Fantasy Business Team
I think it's true for everyone that no matter where you have worked, you will come across people within an organisation who are just really, really good at what they do. Certainly for me, having worked across a number of different media companies, I have found people in all sorts of departments ... Continue Reading

Jamie Oliver Case Study – Revenue From Free Content

Published By Ben Shute On Sunday, October 18th 2009. Under Best Practice, Content, Marketing, Online Business Niche, Social Media, Value Propositions, branding, case studies, product positioning  Tags: , , , , ,   
Jamie Oliver Case Study – Revenue From Free Content
Paid versus free content is really under the spotlight at the moment, and I wanted to take a look at one of the most successful brands of recent years and demonstrate how providing information and services at no charge can lead to revenue and more on the back end. This is a ... Continue Reading

4 Things Every Online Business Site Needs

Published By Ben Shute On Tuesday, September 22nd 2009. Under Best Practice, Content, Email Marketing, Search Engine Optimisation (SEO), Social Bookmarking, Social Media, Traffic  Tags: , , , , , ,   
4 Things Every Online Business Site Needs
I wanted to take a rest from talking about social media within your online business, as I seem to have done for the past few posts, and take it back to some basics about setting up an online presence With the proliferation of DIY website tools like Wordpress, anyone can have ... Continue Reading

Experts, Gurus and Evangelists

Published By Ben Shute On Monday, August 31st 2009. Under Online Reputation, Social Media, Twitter  Tags: , , , , ,   
Experts, Gurus and Evangelists
In the great wide social tapestry, a lot has been written about the appropriation of the word "expert" by people looking to leverage the web for a return. I've mentioned my opinion on these in passing previously, but I got a DM on Twitter that I thought needed its own post to discuss the ... Continue Reading
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