Real Social Networking

Published By Ben Shute On Monday, September 7th 2009. Under Best Practice, Customer Service, Online Reputation, Social Networking  Tags: , , ,   
Real Social Networking
Every Saturday morning I take my son to his swimming lessons, which is truly one of the highlights of my week. My wife has deemed these weekend classes "dad soup", because it seems this is the day when all the fathers are around to jump in the pool. Last weekend, I ... Continue Reading

Innovation, Les Paul, More Twitter and Trust Agents

Published By Ben Shute On Tuesday, August 18th 2009. Under Social Media, Social Networking, Twitter, innovation  Tags: , , , , , , , , , , , , , , ,   
Innovation, Les Paul, More Twitter and Trust Agents
I've had some great feedback regarding my last post of 27 people who I derive value from on Twitter. Some of you left comments on the blog and I received a number of emails as well, and I want to thank all of you for your contribution to the conversation. One ... Continue Reading

27 People You Should Follow On Twitter

Published By Ben Shute On Friday, August 7th 2009. Under Facebook, Online Business Niche, Social Media, Social Networking, Twitter, eBay  Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,   
27 People You Should Follow On Twitter
While there are some on Twitter who place value on the number of people they have following them, or that they follow, for me Twitter is about extracting the maximum value from a carefully selected group of selected people. Let's face it, who has the time to trawl through tens ... Continue Reading

Who Are You On Twitter?

Published By Ben Shute On Sunday, July 12th 2009. Under Best Practice, Social Media, Social Networking, Twitter  Tags: , , ,   
Who Are You On Twitter?
If you introduced yourself to someone at a party, how would you do it? How do you give someone you are just meeting an insight into you? In this era of social networking, something that continually amazes me on Twitter is the way in which some people use their 160 character bio.

Twitter as a Customer Service Tool

Published By Ben Shute On Wednesday, June 17th 2009. Under Best Practice, Online Reputation, Social Media, Social Networking, Twitter  Tags: , , , , ,   
Twitter as a Customer Service Tool
This to me is a a perfect illustration of the new world order where Twitter can be used to track brand perceptions, trends and respond to customer feedback, something that many businesses are getting on board with. The most important aspect here though for me is that the company is engaging with me to keep me informed, not to sell something.
Older Entries «