Where is Your Coffee Cart?
Thu ,01/10/2009
This morning I was sitting in a sales meeting, and as I looked around I noticed everyone had a coffee. But what struck me was the fact that everyone had the same cup, from the same place.
Around my office, there are a handful of coffee shops. So why has everyone chosen the buy from the same one? Does it taste better? Hard to say, it’s a matter of individual taste. Is it cheaper? Not really, the others charge the same. The answer is in their location. The one everyone buys from is inside the doors of the foyer, in front of the lift. Their positioning makes them the convenient and easy choice for the staff, and so they sell more.
While this is a physical example, it’s an interesting analogy for the positioning of your product.