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	<title>Online Business Adviser</title>
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	<link>http://onlinebizadviser.com</link>
	<description>The Forum For Online Business Success</description>
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		<title>Book Review &#8211; Crush It &#8211; Gary Vaynerchuck</title>
		<link>http://onlinebizadviser.com/blog/book-review-crush-gary-vaynerchuck/</link>
		<comments>http://onlinebizadviser.com/blog/book-review-crush-gary-vaynerchuck/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 12:02:16 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Online Business Niche]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[crush it]]></category>
		<category><![CDATA[gary vaynerchuck]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[wine library tv]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=1021</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;ve just finished reading Gary Vaynerchuck&#8217;s Crush It. The book was released in October last year, so I know that a lot of people may have already picked it up, but if you haven&#8217;t and you are new to online business, looking to take it to the next level, or have any interest in social media [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Competitive Advantage &#8211; The Extra .01%</title>
		<link>http://onlinebizadviser.com/blog/competitive-advantage-extra-01/</link>
		<comments>http://onlinebizadviser.com/blog/competitive-advantage-extra-01/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 04:23:13 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product positioning]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[household cleaners]]></category>
		<category><![CDATA[product innovation]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=1010</guid>
		<description><![CDATA[
			
				
			
		
I was doing my weekly shopping over the weekend, and something grabbed my attention. While I was looking for some kitchen cleaner spray, I noticed that the most any of them kill is 99.99% of household germs.
Now, don&#8217;t get me wrong, I know that&#8217;s a pretty high strike rate, but what then is differentiating them [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perception is Everything</title>
		<link>http://onlinebizadviser.com/blog/perception/</link>
		<comments>http://onlinebizadviser.com/blog/perception/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 02:50:33 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[perception]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=997</guid>
		<description><![CDATA[
			
				
			
		
So last week I spoke about the things you claim your business to be, and this week I want to talk about how people perceive your business.
I was waiting to cross the street yesterday afternoon and noticed this picture taped to the light pole.
So, consider this. You are looking for a home business opportunity that [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Does Your Business Claim To Be?</title>
		<link>http://onlinebizadviser.com/blog/what-does-your-business-claim-to-be/</link>
		<comments>http://onlinebizadviser.com/blog/what-does-your-business-claim-to-be/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 23:07:23 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Claims]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[product positioning]]></category>
		<category><![CDATA[business claims]]></category>
		<category><![CDATA[customer reviews]]></category>
		<category><![CDATA[hyperbole]]></category>
		<category><![CDATA[pies]]></category>
		<category><![CDATA[subjective]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=984</guid>
		<description><![CDATA[
			
				
			
		
Hey everyone, welcome back! A new year, new possibilities &#8211; I&#8217;m excited!
I wanted to lead off this year with something I noticed while I was on break. It&#8217;s about the claims you make as a business about your product. More specifically, the ability to back them up.
My example comes from a drive I was on, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>2010 Resolutions, and My Kickstart Package</title>
		<link>http://onlinebizadviser.com/blog/bold-action-2010-kickstart-package/</link>
		<comments>http://onlinebizadviser.com/blog/bold-action-2010-kickstart-package/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 02:55:27 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[2010 Kickstart package]]></category>
		<category><![CDATA[About]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Online Business Niche]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Bold Action]]></category>
		<category><![CDATA[Kickstart Package]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[Resolutions]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=978</guid>
		<description><![CDATA[
			
				
			
		
Well, it&#8217;s finally here. The end of the noughties, and what an amazing decade it has been. The technological advancements that have fundamentally changed the way we do business are now within the reach of everybody to take advantage of and create an online business.
My mission this year has been to share the knowledge and advice [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>7 Ways to Get Personal in 2010</title>
		<link>http://onlinebizadviser.com/blog/personal-2010/</link>
		<comments>http://onlinebizadviser.com/blog/personal-2010/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 11:00:53 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[About]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Goal Setting]]></category>
		<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[About Page]]></category>
		<category><![CDATA[Bob Parsons]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[Getting Personal]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Online Business Adviser]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=954</guid>
		<description><![CDATA[
			
				
			
		
For my penultimate post this year, I&#8217;ve been inspired by something Chris Brogan published yesterday on his blog about The Visible Media Maker. It&#8217;s a great post about being a personality while sharing stories.
One of my main goals for 2010 with Online Business Adviser is to make it more personal. When I say personal, I&#8217;m talking about injecting [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Excuses Are Not A Customer Service Policy</title>
		<link>http://onlinebizadviser.com/blog/excuses-customer-service-policy/</link>
		<comments>http://onlinebizadviser.com/blog/excuses-customer-service-policy/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 05:38:52 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[customer experience]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=947</guid>
		<description><![CDATA[
			
				
			
		
On the weekend I caught up with friends for breakfast at a local café. They had turned up earlier than me and already ordered. I sat down and ordered a coffee, and then had a look at the menu. It was from here that an almost comedic service routine started.
I was asked not long after [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Seizing a Sales Opportunity</title>
		<link>http://onlinebizadviser.com/blog/sezing-sales-opportunity/</link>
		<comments>http://onlinebizadviser.com/blog/sezing-sales-opportunity/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 04:48:35 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Online Business Niche]]></category>
		<category><![CDATA[Online Sales Channels]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Upselling]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[myer]]></category>
		<category><![CDATA[myer one]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=930</guid>
		<description><![CDATA[
			
				
			
		
Yesterday I was shopping for my wife&#8217;s birthday present, and was at the counter when I was asked if I had a Myer One card. I can&#8217;t count the number of times I&#8217;ve been asked this question &#8211; it&#8217;s the stock standard one that all Myer staff are required to ask.
But something different happened today. [...]]]></description>
		<wfw:commentRss>http://onlinebizadviser.com/blog/sezing-sales-opportunity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lists, Stumbleupon and Twine &#8211; 3 Tips for Getting People To Your Blog</title>
		<link>http://onlinebizadviser.com/blog/lists-stumbleupon-twine-3-tips-for-getting-people-your-blog/</link>
		<comments>http://onlinebizadviser.com/blog/lists-stumbleupon-twine-3-tips-for-getting-people-your-blog/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 02:44:20 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[twine]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=923</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;ve posted before about practical tips for generating traffic to your blog site, but wanted to talk further about some specifics that should see you lift your blog traffic.
Firstly is a numbered list of something. By far and away my most popular blog posts in terms of traffic have been around topics that begin with [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Talking Media Sales</title>
		<link>http://onlinebizadviser.com/blog/talking-media-sales/</link>
		<comments>http://onlinebizadviser.com/blog/talking-media-sales/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 23:29:12 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[About]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[General Site News]]></category>
		<category><![CDATA[sales advice]]></category>
		<category><![CDATA[sales tips]]></category>
		<category><![CDATA[site launch]]></category>
		<category><![CDATA[talking media sales]]></category>

		<guid isPermaLink="false">http://onlinebizadviser.com/?p=910</guid>
		<description><![CDATA[
			
				
			
		
I’m really excited to announce today that another project I have been working on has just gone live. Talking Media Sales has been borne out of a fragmenting media market and the continued challenges it presents in landing new clients and revenue.
If you are in advertising sales (or any kind of sales for that matter), [...]]]></description>
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		<slash:comments>0</slash:comments>
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